SERVICE

Analytics & Traffic Growth

Accurate GA4 and Search Console data, turned into clear decisions about content and traffic.

Overview

Growth decisions need trustworthy data. Many sites have Google Analytics 4 installed but no meaningful events, broken conversions or reports nobody looks at. Others rely on traffic totals without knowing which pages and queries actually drive results.

I set up GA4 and Google Search Console properly, define the events and conversions that matter for your business, and analyse traffic sources and content performance to identify realistic growth opportunities.

Problems this solves

  • GA4 installed but tracking only basic page views.
  • Conversions that are missing, duplicated or misattributed.
  • No connection between search queries, pages and business outcomes.
  • Traffic changes nobody can explain.
  • Reports that are too complex to use.

Features & deliverables

  • GA4 property review and configuration
  • Event and conversion tracking plan and implementation
  • Search Console verification, sitemap submission and issue review
  • Content and query performance analysis
  • Simple dashboards or reports focused on key metrics
  • Prioritized traffic growth recommendations

Process

How we'll work together.

  1. 01

    Audit

    Check current tracking accuracy and data gaps.

  2. 02

    Instrument

    Implement events, conversions and integrations.

  3. 03

    Analyse

    Identify pages, queries and channels with the most potential.

  4. 04

    Act

    Turn findings into a prioritized action plan for content and SEO.

FAQs

Common questions.

Is GA4 compliant with privacy laws?

GA4 offers settings that support privacy compliance, but requirements depend on where your visitors are. Consent management and a clear privacy policy should be part of the setup.

Do I need Google Tag Manager?

Not always. For simple sites a direct tag can be lighter; for sites with many tags and events, Tag Manager makes management easier.

Can you explain my traffic drop?

I review Search Console, analytics annotations, technical changes and known algorithm updates to identify likely causes.

Will analytics slow my site?

Analytics adds a small amount of script. It is loaded asynchronously and kept to the minimum needed.

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Ready to talk about analytics & traffic growth?

Tell me about your project, goals and timeline. I will review the details and reply with clear next steps.