SERVICE

Theme & Plugin Development

Custom WordPress themes and plugins written for speed, maintainability and the exact functionality your site needs.

Overview

Off-the-shelf themes and plugins try to serve everyone, which is why they often ship features you never use and still miss the one you need. A custom theme gives you a design that is truly yours with a fraction of the code. A custom plugin solves a specific problem cleanly, without stacking several generic plugins together.

I build themes with performance and monetization in mind — clean markup, ad-ready layouts, structured data and minimal assets — and plugins that follow WordPress coding standards, use proper hooks, sanitize every input and remain update-safe.

Problems this solves

  • Multipurpose themes that load sliders, icon fonts and scripts on every page.
  • Functionality spread across many plugins that conflict or slow down the site.
  • Repetitive editorial tasks that should be automated inside wp-admin.
  • Layouts that are not designed for ads, leading to layout shift and poor revenue.
  • Customizations hacked into a parent theme and lost on the next update.

Features & deliverables

  • Custom block or classic theme built from your design
  • Ad-ready templates with reserved ad space to prevent layout shift
  • Custom plugins with settings pages, shortcodes, blocks or REST endpoints
  • Secure code: nonces, capability checks, sanitization and escaping
  • Translation-ready strings and clean uninstall routines
  • Version control and documentation

Process

How we'll work together.

  1. 01

    Specify

    Define exactly what the theme or plugin must do — and what it should not.

  2. 02

    Prototype

    Build the core template or feature first and validate it with you.

  3. 03

    Develop

    Complete the build following WordPress coding and security standards.

  4. 04

    Test

    Test across PHP and WordPress versions, with your other plugins active.

  5. 05

    Deliver

    Install, document and support the release.

FAQs

Common questions.

Will a custom theme still work after WordPress updates?

Yes. Custom themes and plugins are built on official WordPress APIs rather than workarounds, so routine core updates do not break them.

Who owns the code?

Ownership and licensing terms are agreed in writing before work starts. For client work, you receive the full source code.

Can you modify an existing plugin instead?

Where possible, I extend existing plugins using their hooks rather than editing their files, so your changes survive future updates.

Do you build plugins for public release?

Yes. Plugins can be prepared for wider distribution, including settings UI, documentation and readme files.

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Ready to talk about theme & plugin development?

Tell me about your project, goals and timeline. I will review the details and reply with clear next steps.