SERVICE

Digital Marketing & Advertising

Facebook, Instagram and Google Ads campaigns built on accurate tracking and fast landing pages.

Overview

Paid traffic is only as good as the page it lands on and the data that guides it. Because I build websites as well as campaigns, I can connect the full chain: ad, landing page speed, conversion tracking and reporting.

I set up and manage campaigns on Meta (Facebook and Instagram) and Google Ads, with clear goals, structured audiences and conversion tracking via Meta Pixel, Conversions API and Google tag, so that budget decisions are based on reliable numbers.

Problems this solves

  • Ad spend without clear results, or results you cannot measure.
  • Broken or duplicated conversion tracking.
  • Slow landing pages that waste paid clicks.
  • Poorly structured campaigns that mix audiences and intents.
  • No consistent testing of creatives, audiences or offers.

Features & deliverables

  • Campaign strategy aligned to your goals and budget
  • Meta Ads and Google Ads account and campaign setup
  • Meta Pixel, Conversions API and Google tag / conversion tracking
  • Landing page recommendations or builds optimized for speed
  • Audience, keyword and creative testing plans
  • Regular reporting focused on cost per result

Process

How we'll work together.

  1. 01

    Goals & Tracking

    Define the conversion that matters and make sure it is tracked correctly.

  2. 02

    Structure

    Build campaigns around audiences and intent, with a sensible budget split.

  3. 03

    Launch & Test

    Launch, then test creatives, audiences and placements systematically.

  4. 04

    Optimize & Report

    Shift budget towards what works and report in plain language.

FAQs

Common questions.

What budget do I need?

It depends on your market, goals and cost per click. I help you set a test budget first so decisions are based on data before scaling.

Is the ad spend included in your fee?

No. Ad spend is paid directly to Meta or Google from your own account; management fees are separate and agreed upfront.

Can you guarantee sales or leads?

No one can guarantee advertising results. What I can do is set up accurate tracking, run disciplined tests and make transparent, data-based decisions.

Do I keep ownership of the ad accounts?

Yes. Campaigns run in accounts you own; I work with access you grant and can revoke.

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Ready to talk about digital marketing & advertising?

Tell me about your project, goals and timeline. I will review the details and reply with clear next steps.